Google Ads Consultant
My name is Huw, I'm a freelance Google ads consultant based in North Wales. Through building my businesses and working with others to build theirs, I have have gained extensive knowledge in the field of Digital Marketing.
I provide affordable Google pay per click ads marketing solutions for small to medium sized businesses across the UK. I conduct market analysis for businesses to establish the most cost-effective way to reach your target customer.
I treat every business as an individual, applying the same lean, efficient thinking to get maximum return on my client’s SEO investment.
Google Adwords can get intent driven traffic to your website quickly. Google paid Ads are great to get in front of your target market when they're looking for your product or service. It is important to get it right to ensure your digital advertising campaign is as successful as possible.
Firstly, I do in depth keyword analysis to find intent driven traffic at the lowest cost possible.
I then create a test Google Adwords campaign with a very low daily budget, then use this to refine the keywords, i.e. turning off any keywords that have low click through rates or have no relevance to your products or services. We do this by making the negative keywords in Google, which then saves you money.
I would also run ad tests to continuously improve the ads that we are displaying. Depending on your campaign we can do a radial target for your target areas that have a high chance of needing your services.
What are Google Ads 'PPC' or Pay Per Click Ads ?
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Google ads are a great way to reach a sales ready market quickly, rather than waiting for SEO to take effect which depending on the search term you're ranking, can take 3 to 5 months or even 1 to 2 years.
Ultimately, if you're planning on marketing your product or service in the long term, you want to replace PPC ads with organic search results, because it is more cost effective in the long run.
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