Business Development Consultant
My name is Huw, I'm a freelance Digital Marketer based in Wales.
I provide affordable SEO for small to medium sized businesses across the UK. I conduct market analysis for businesses to establish the most cost effective way to reach your target customer.
I treat every business individually, applying the same lean, efficient thinking to get maximum return on my client’s SEO investment.
Whatever changes you’re hoping to make or goals you’re trying to achieve, I’ll provide you with sound advice and professional guidance every step of the way. Take a look at my site and see all that I can do for you today.
What is 'SEO' Search Engine Optimisation ?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
How does 'SEO' Search Engine Optimisation work?
You can think of a search engine as a website which you visit to search a question, such as Google, Yahoo!, Bing, or whatever your using you're using magically replies with a long list of links to webpages that potentially answer your question.
Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring information back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
There are a lot of factors that go into a search engine's algorithm, and here's how a group of experts ranked there importance. To learn more click here
What is locational SEO?
Locational based SEO, also known as geo-targeting, is the practice of optimising your content to appear for your target location. It's fair to say that Google is getting better and better at creating location-based search results on more generic topics, where searchers are looking for something.
For example, if I’m sitting in my office in North Wales and search for the term 'log cabin', Google knows to display me local results in North Wales. A desktop search will return log cabins in the wider local area, whereas a mobile search will show log cabins in close vicinity of North Wales.
Google believes the intent is different between desktop and mobile search; those on a desktop are more likely to be researching while those using mobile search want more immediate results.
Is 'SEO' expensive?
To start with, its important to establish if SEO 'search engine optimisation is correct for your business and the goals you want to achieve, 9 times out of 10 it is the correct tool to implement among others. Below is a video talking more on this below.
To summarise, it depends on a number of factors such as but not limited to:
How competitive the search term or keyword you wish to rank is.
amount of content needing optimised
Number of pages needing to be optimised
Current domain authority score
Number of bugs to fix
Typical monthly costs range from £200 to £1000 per month depending on the work load required. I tailor each SEO campaign to each businesses' goals and monthly budget.
How long does 'SEO' search engine optimisation last?
This depends on a number of factors such as the competitive nature of your industry, marketing budget of your industry etc. It also important to maintain the health of your website and other websites that refer to your website.
Other areas to maintain are as follows:
Broken internal links
What are Google Ads 'PPC' or Pay Per Click Ads ?
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Google ads are a great way to reach a sales ready market quickly, rather than waiting for SEO to take affect which depending on the search term you're ranking for can take 3 to 5 months or even 1 to 2 years.
Ultimately if your planning on marketing your product or service in the long term, you want to replace PPC ads with a organic search results, because it is more cost effective in the long run.